Carbon for lead gen · pay-per-lead · performance agencies
Carbon for lead gen and agencies
Make every paid click
worth more. Test every question.
Sell every lead.
Fast quote journeys that test every question, qualify every lead and sell it to prepaid buyers within minutes. Your pages, your buyers, your margin.
< 1 s
First screen on 4G
Mobile clicks see the first question before they think about leaving.
< 100 ms
To the next question
No page reloads between steps. No spinners mid-funnel.
5 min
Instant offer
Matched buyers get first call on every lead the minute it qualifies.
72 h
Dispute window
Bad leads are reviewed and credited back to the buyer, not argued over email.
01 · Find the leak
Most funnels leak in one place. Carbon shows you which.
Every step reports how many people arrive and how many leave. In this journey, halfHere, half of the people who see their price leave at the contact step. That’s where the next test goes.
after the price
Example · Summit Roofing · roof replacement quote · last 30 days
18,420 visitors → 847 qualified · 4.6%
02 · Fix it with tests
Every question is a test. Winners are picked by qualified leads, not form fills.
Try new wording, a different order or fewer answers on any step. Traffic splits automatically and Carbon tells you when a result is real.
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Scored on qualified leads
A variant can’t win by collecting junk. Tests count leads that pass your checks and sell.
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Guardrails built in
Completion, answer rate and lead quality have to hold before a winner is called.
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A person ships it
Carbon recommends the winner. You promote it, and you can roll back any time.
03 · Build in minutes
Describe the offer. Get a journey that already converts.
Type what you sell and where. Carbon drafts the questions, the instant price, consent and phone confirmation. Or start from a template with a known qualified rate.
Templates · roofing
Average qualified rateAvg qualified
- 4.1% Instant price by ZIP Quote, then connect · 8 steps
- 3.8% Storm damage inspection Photos, then a booked visit · 6 steps
- 3.2% Guide then connect Share a guide first · 7 steps
- 2.9% Financing check Monthly payment first · 5 steps
- 2.4% Callback only Straight to a call · 4 steps
Instant price calculators
Show a real price by ZIP. People who see one tell you more.
Price per square foot for each area, material and add-ons, then a range. Buyers see the same price the homeowner saw, so the first call starts on the same page.
04 · Qualify before you sell
Sell leads that stick. Scored, checked and on the record before anyone pays.
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Lead score
Every answer adds points. Timeline, job size and service area decide what a lead is worth.
86Maria Rossi · qualified -
Quality checks
Duplicates in 90 days, bot filter and service area run before a lead is offered. Anything flagged waits for you.
98% passed41 held back in September -
Phone code
A 6-digit code by text confirms the number is real and belongs to the person who asked.
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Consent records
Exact wording and version, time, IP, device and a snapshot of what they saw. Sealed at capture.
05 · Sell it the same minute
Qualified at 2:14. Sold at 2:16. No spreadsheets, no chasing payment.
Buyers join by text, prepay credit and get an instant offer the moment a lead qualifies. Exclusive first, then shared, then the next buyer in line.
Spent on ads
$17,903
Earned from buyers
$69,819
Profit
$51,916
Example · Summit Roofing · last 14 days · paid out every Friday
$85
Exclusive
One buyer, first to accept.
$38
Shared
Up to 3 buyers on the same lead.
Prepaid
Credit
Buyers top up before they buy, with auto top-up. No invoices.
Fridays
Payouts
What buyers spend lands in your account every week.
06 · For agencies
Every client in one login. Your brand on every page.
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A workspace per client
Journeys, buyers, leads and payouts stay separate. Switch clients in one click.
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One overview for all of them
Leads, profit and trend per client, with the one that needs you at the top.
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White label
Your domain, your logo and your name in buyer texts. On Enterprise.
Example agency workspace · 5 clients · September
07 · Learn what sells
Know which answers turn into sold jobs. Then ask Carbon why.
Which answers sell
Buyers report outcomes in Carbon Pro. Every answer is ranked by how often it became a sold lead and a won job.
Ask Carbon
Ask in plain words. Answers come with the numbers they’re based on and a link to the screen.behind them.
08 · Connects to your stack
Leads go where your team already works.
Send every lead to your CRM, a channel or your own endpoint as it qualifies. Ad spend comes back in for true profit per source.
- HubSpot
- Zapier
- Slack
- Google Ads
- Meta Ads
- Microsoft Ads
- ChatGPT app
- Claude
- Webhooks
- API and MCP
Private beta
Bring one journey. We’ll show you the lift.
Growth is $699/mo billed yearly: 10,000 leads, the marketplace, A/B tests on every question and 5 client workspaces.